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~isPartOf:"International journal of business and globalisation : IJBG"
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Konsumentenverhalten
90
Consumer behaviour
88
Brand image
19
Brand management
19
Markenführung
19
Markenimage
19
India
18
Indien
18
Online retailing
18
Online-Handel
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consumer behaviour
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trust
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Vignali, Gianpaolo
6
Ryding, Daniella
4
Carey, Robin
3
Aggarwal, Arun
2
Blazquez Cano, Marta
2
Campaniolo, Daniela
2
Caratù, Myriam
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Giroux, Marilyn
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Gupta, Sahil
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Hünerberg, Reinhard
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Kakkar, Amit
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Kavitha Haldorai
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Sinha, Neena
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Abdul Rahman
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Abdulah, Rizky
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Abdullah Sarwar
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International journal of business and globalisation : IJBG
Journal of business research : JBR
2,085
Journal of retailing and consumer services
1,965
NBER working paper series
796
International journal of consumer studies
793
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
460
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
397
European Journal of Marketing
385
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Journal of Consumer Marketing
376
Management science : journal of the Institute for Operations Research and the Management Sciences
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of retailing
338
Journal of travel and tourism marketing
336
Tourism management : research, policies, practice
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of international consumer marketing
331
Journal of marketing
330
Journal of marketing management : MM
323
Young consumers : insight and ideas for responsible marketers
310
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
308
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
301
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Journal of the Academy of Marketing Science
293
International Journal of Retail & Distribution Management
290
Journal of consumer behaviour : an international research review
290
Marketing intelligence & planning
288
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ECONIS (ZBW)
100
OLC EcoSci
2
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1
Eco
fashion
brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?
Ryding, Daniella
;
Caratù, Myriam
;
Vignali, Gianpaolo
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 131-154
Persistent link: https://www.econbiz.de/10013193944
Saved in:
2
The effects of rebranding on customer-based
brand
equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
3
An exploration of the relationship between product selection criteria and engagement with "show-rooming" and "web-rooming" in the consumer's decision-making process
Reid, Louise F.
;
Ross, Heather F.
;
Vignali, Gianpaolo
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 364-383
Persistent link: https://www.econbiz.de/10011687671
Saved in:
4
21st century luxury
fashion
retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella
;
Vignali, Gianpaolo
;
Caratù, Myriam
; …
- In:
International journal of business and globalisation : IJBG
16
(
2016
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
Saved in:
5
Analysing online shopping attributes to influence consumer purchasing for
fashion
products
Vignali, Gianpaolo
;
Zhao, Jing
;
Campaniolo, Daniela
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
3
,
pp. 387-418
Persistent link: https://www.econbiz.de/10011289430
Saved in:
6
The impct of eco-
fashion
strategies on male shoppers' perceptions of
brand
image and loyalty
Ryding, Daniella
;
Navrozidou, Anna
;
Carey, Robin
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
2
,
pp. 173-196
Persistent link: https://www.econbiz.de/10011334273
Saved in:
7
Analysing consumer motivation towards purchasing
fashion
online
Vignali, Gianpaolo
;
Reid, Louise
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
2
,
pp. 133-152
Persistent link: https://www.econbiz.de/10011334275
Saved in:
8
Investigating Chinese audience-consumer responses towards TV character-based
fashion
related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
Saved in:
9
Investigation of
fashion
disposal behaviour among Gen X and Gen Y in India
Kaur, Jasmandeep
;
Ramanjeet Singh
;
Surabhi Singh
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10013475407
Saved in:
10
Unravelling the
brand
"Patanjali" : study of a flourishing Ayurvedic
brand
in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
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