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~isPartOf:"International journal of business and globalisation : IJBG"
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International journal of business and globalisation : IJBG
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2007 Conference (51st), February 13-16, 2007, Queenstown, New Zealand
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Persuadability of celebrity brand endorsements : socio-economic and cultural perspective
Menezes, Kim Anne
;
Bhaskaran, Suku
;
Yadav, Itika
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10012135625
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Global high-value luxury brands manufactured domestically : customer beliefs and attitudes in low-income emerging economies
Menezes, Kim Anne
;
Bhaskaran, Suku
;
Durdyeva, Guljemal
- In:
International journal of business and globalisation : IJBG
28
(
2021
)
3
,
pp. 262-278
Persistent link: https://www.econbiz.de/10012595461
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