Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of business and globalisation : IJBG"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How global brands incorporatin...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Asia
1
Asian IT organisations
1
Asien
1
Benchmarking
1
Brand
1
Brand image
1
Brand management
1
Competitive advantage
1
International marketing
1
Internationales Marketing
1
Markenartikel
1
Markenführung
1
Markenimage
1
SEM
1
Structural equation model
1
Strukturgleichungsmodell
1
Wettbewerbsvorteil
1
brand strength
1
competitive advantage
1
global brands
1
structural equation modelling
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ray, Keshab
1
Sharma, Meenakshi
1
Published in...
All
International journal of business and globalisation : IJBG
Journal of international marketing
11
Journal of business research : JBR
9
International marketing review
8
Journal of global marketing
4
International Marketing Review
3
Business Economics Working Papers
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Sociological Research Online
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
Tourism management perspectives : TMP
2
World Review of Entrepreneurship, Management and Sustainable Development
2
Advances in global leadership
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Corporate reputation review
1
DIW Discussion Papers
1
Discussion Papers of DIW Berlin
1
Discussion papers / CEPR
1
Economics Papers from University Paris Dauphine
1
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
1
European management journal
1
European research studies
1
Human resource management
1
Indian Economic Review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Emerging Markets
1
International Journal of Sustainable Economies Management (IJSEM)
1
International journal of Indian culture and business management : IJICBM
1
International journal of business environment : IJBE
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sustainable economies management : an official publication of the Information Resources Management Association
1
Journal of Business Strategy
1
Journal of Consumer Marketing
1
Journal of Global Entrepreneurship Research
1
Journal of Global Entrepreneurship Research : JGER
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Benchmarking global IT majors' brand strength towards global branding of Asian IT organisations
Ray, Keshab
;
Sharma, Meenakshi
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
2
,
pp. 170-197
Persistent link: https://www.econbiz.de/10013475404
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
