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~isPartOf:"International journal of business competition and growth : IJBCG"
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Impact of viral marketing on brand loyalty in the FMCG sector
Mukherjee, Soumya
;
Das, Mrinal Kanti
;
Sahi, Anu
;
Saha, Dipak
- In:
International journal of business competition and …
8
(
2023
)
4
,
pp. 240-261
Persistent link: https://www.econbiz.de/10015064271
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