//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of business excellence : IJBEX"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Empirical investigation on con...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Frauen
1
India
1
Indien
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Social group
1
Soziale Gruppe
1
Women
1
brand switching intention
1
external consultant
1
marketing mix
1
mediation effect
1
peer and reference groups
1
personal care products
1
social influence
1
women consumers
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Moovendhan, V.
1
Sakkthivel, A.M.
1
Published in...
All
International journal of business excellence : IJBEX
International Journal of Electronic Finance
8
International journal of electronic finance : IJEF
5
International journal of business excellence
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the mediation effect of exogenous variables over brand switching behaviour : evidence from Indian women consumers
Sakkthivel, A.M.
;
Moovendhan, V.
- In:
International journal of business excellence : IJBEX
31
(
2023
)
4
,
pp. 500-520
Persistent link: https://www.econbiz.de/10015060793
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->