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~isPartOf:"International journal of business excellence : IJBEX"
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Marketing measurement : the traditional and the modern-way forward
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business excellence : IJBEX
24
(
2021
)
4
,
pp. 460-480
Persistent link: https://www.econbiz.de/10012669015
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