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Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by the individual's avatar and the avatar of the...

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Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives

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Studying the influence of e-CRM on web-based brand personality : the case of Mellat Bank

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A test of two models of value creation in virtual communities

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STEP model approach for linking website usability dimensions and website success measures in B2C e-commerce setting

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The determinants and impacts of aesthetics in users' first interaction with websites

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Effects on implementing information security management systems on the performance of marketing and sales departments

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