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~isPartOf:"International journal of business information systems : IJBIS"
~person:"Beaves, Robert"
~person:"Ponnuru, Karteek Ramalinga"
~subject:"Electronic Commerce"
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Electronic Commerce
Beziehungsmarketing
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Consumer behaviour
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E-commerce
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e-commerce
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EFA
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Faktorenanalyse
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Online-Handel
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consumer fraud
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customer loyalty
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customer relationship management
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customer satisfaction
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e-coupons
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exploratory factor analysis
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generation Y
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misredemption
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multiple regression analysis
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online reputation
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online trust
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Beaves, Robert
Ponnuru, Karteek Ramalinga
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International journal of business information systems : IJBIS
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Customer relationship management and the impact of e-coupons on B2C retail markets
Smith, Alan D.
;
Shock, James R.
;
Beaves, Robert
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 203-231
Persistent link: https://www.econbiz.de/10012037773
Saved in:
2
Factors identification of online reputation and relationship with trust : a study of generation Y
Gupta, Rashik
;
Ponnuru, Karteek Ramalinga
;
Kumar, Anil
; …
- In:
International journal of business information systems : …
26
(
2017
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011856427
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