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Adoption of online pharmacies in India : an empirical study
Sampat, Brinda; Sabat, Kali Charan - In: International journal of business innovation and … 29 (2022) 4, pp. 449-478
Persistent link: https://www.econbiz.de/10014293879
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Adoption intention and usage behaviour of mobile travel apps : integration of trust, and technology acceptance model with social cognitive theory
Hassan, H. M. Kamrul; Das, Saikat; Quader, Mohammed Shahedul - In: International journal of business innovation and … 33 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10015062837
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Assessment of M-commerce adoption and buying behaviour among youngsters using TAM model
Kargeti, Himanshu; Singh, Vikas; Paul, Som Nath; Sagar, … - In: International journal of business innovation and … 27 (2022) 3, pp. 395-412
Persistent link: https://www.econbiz.de/10013252941
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Behavioural intention to use social networking mobile apps : the case of TikTok
Goli, Mahendar; Khan, Mohsin - In: International journal of business innovation and … 29 (2022) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10013462189
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The mediating effect of perceived usefulness and brand attitude in relationship between consumer-brand metrics
Gursimranjit Singh; Maninder Singh - In: International journal of business innovation and … 27 (2022) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10012887907
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An empirical study on the effect of product information and perceived usefulness on purchase intention during online shopping in India
Kripesh, Ananth Srinivasan; Prabhu, H. Mahesh; Sriram, K. V. - In: International journal of business innovation and … 21 (2020) 4, pp. 509-522
Persistent link: https://www.econbiz.de/10012199554