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Brand management 1 Competitive strategy 1 Economic theory 1 Economics 1 Ernährungsindustrie 1 Food industry 1 Greece 1 Greek 1 Griechenland 1 Markenführung 1 Marketing management 1 Marketingmanagement 1 Wettbewerbsstrategie 1 Wirtschaftstheorie 1 Wirtschaftswissenschaft 1 advertising 1 brands 1 food industry 1 marketing strategies 1 strategic groups 1

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Tsounis, Nicholas 2 Notta, Ourania 1 Vlachvei, A. 1 Vlachvei, Aspasia 1

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International Conference on Applied Economics <2016, Nikosia> 1

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International journal of computational economics and econometrics Springer Proceedings in Business and Economics 8 Springer eBook Collection 4 Springer proceedings in business and economics 4 SpringerLink / Bücher 3 Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE) 2 Advances in business strategy and competitive advantage (ABSCA) book series 2 Journal of Rural Cooperation 2 Journal of marketing communications 2 New medit : mediterranean journal of economics, agriculture and environment 2 Premier reference source 2 Review of industrial organization : RIO 2 Agricultural economics : the journal of the International Association of Agricultural Economists 1 Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995 1 American Journal of Agricultural Economics 1 American journal of agricultural economics 1 Annals of public and cooperative economics 1 Applied economics 1 E-innovation for sustainable development of rural resources during global economic crisis 1 Factors affecting firm competitiveness and performance in the modern business world 1 International Journal of Computational Economics and Econometrics 1 International journal of advertising : the review of marketing communications 1 International journal of computational economics and econometrics : IJCEE 1 Journal of business research : JBR 1 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1 Marketing and management sciences : proceedings of the International Conference on ICMMS 2008 1 Review of Industrial Organization 1 Springer eBook Collection / Economics and Finance 1 The world economy : global and country-specific aspects 1 World economy : problems and processes 1

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Differentiated marketing strategies between strategic groups in Greek food industry

Notta, Ourania - In: International journal of computational economics and … 5 (2015) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10011317313

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Special issue: International Conference on Applied Economics (ICOAE) 2016

Tsounis, Nicholas (ed.); Vlachvei, Aspasia (ed.) - International Conference on Applied Economics <2016, … - 2019

Persistent link: https://www.econbiz.de/10012159325

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Applied economics

Tsounis, Nicholas (ed.); Vlachvei, A. (ed.) - 2016

Persistent link: https://www.econbiz.de/10011704633

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