//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of consumer studies"
~person:"Fetscherin, Marc"
~person:"Šerić, Maja"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Virtuelle Stimuli für Kundente...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand loyalty
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentreue
1
Relationship marketing
1
Viral marketing
1
Virales Marketing
1
brand happiness
1
brand love
1
brand loyalty
1
co-creation
1
electronic word of mouth (eWOM)
1
masstige brands
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Fetscherin, Marc
Šerić, Maja
Arya, Vikas
1
Borges, Ana Pinto
1
Chakravarty, Anindita
1
Dosquet, Frédéric
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Hemsley-Brown, Jane
1
Lawrence, Danae
1
Lin, Jing
1
Liu, Bo
1
Long, Chengzhi
1
Lorey, Thierry
1
Mathur, Manisha
1
Min, Bora
1
Oh, Jong-Chul
1
Paul, Justin
1
Petit, Olivia
1
Rodrigues, Paula Cristina Lopes
1
Sethi, Deepa
1
Sousa, Ana
1
Yoon, Sungjoon
1
more ...
less ...
Published in...
All
International journal of consumer studies
The journal of brand management : an international journal
5
The journal of product & brand management
3
Journal of business research : JBR
2
European management journal
1
International journal of hospitality management
1
Journal of consumer marketing
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->