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Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José; Antonovica, Arta; … - In: International journal of consumer studies 47 (2023) 6, pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
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Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge; Gegez, A. Ercan; Aytimur, Hilal; Gegez, … - In: International journal of consumer studies 46 (2022) 5, pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
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Using eye-movements to assess underlying factors in online purchasing behaviors
Johnson, Rebecca L.; Nambiar, Devika; Suman, Gabriella - In: International journal of consumer studies 46 (2022) 4, pp. 1365-1380
Persistent link: https://www.econbiz.de/10013328298
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"Hello, Mrs. Sarah Jones! We recommend this product!" Consumers' perceptions about personalized advertising : comparisons across advertisements delivered via three different types...
Yu, Jay Hyunjae; Cude, Brenda J. - In: International journal of consumer studies 33 (2009) 4, pp. 503-514
Persistent link: https://www.econbiz.de/10003865249
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
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The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke; Vermeir, Iris - In: International journal of consumer studies 40 (2016) 5, pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
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How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del; Ryan, Gerard; … - In: International journal of consumer studies 40 (2016) 5, pp. 601-609
Persistent link: https://www.econbiz.de/10011620133