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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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An examination of the effects of partitioned country of origin on consumer product quality perceptions
Chowdhury, Humayun K.; Ahmed, Jashim U. - In: International journal of consumer studies 33 (2009) 4, pp. 496-502
Persistent link: https://www.econbiz.de/10003865231
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What's going on in my mind? : the effects of cognitive differences on buying impulsiveness, cognitive dissonance, and price consciousness
Özyörük, Hüseyin Erbil - In: International journal of consumer studies 46 (2022) 3, pp. 889-906
Persistent link: https://www.econbiz.de/10013177020
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Voluntary simplicity : an exploration through text analysis
Demirel, Apollo - In: International journal of consumer studies 46 (2022) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10012807982
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Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
Yang, Qiang; Lin, Yanqing; Li, Hongxiu; Huo, Jiale - In: International journal of consumer studies 47 (2023) 1, pp. 136-154
Persistent link: https://www.econbiz.de/10014246604
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Consumer financial information processing : an integrated approach to examine individual differences
Fan, Lu - In: International journal of consumer studies 47 (2023) 2, pp. 703-722
Persistent link: https://www.econbiz.de/10014250609
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Think eco, be eco? : the tension between attitudes and behaviours of millennial fashion consumers
Cairns, Hannah May; Ritch, Elaine L.; Bereziat, Claire - In: International journal of consumer studies 46 (2022) 4, pp. 1262-1277
Persistent link: https://www.econbiz.de/10013328270
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The interplay of app characteristics and smartphone addiction in mobile shopping behaviour
Prodanova, Jana; Chopdar, Prasanta Kr. - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465717
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Towards an integrated debiasing framework for consumer financial decisions : a reflection on debiasing research
Jugnandan, Shreeya; Willows, Gizelle D. - In: International journal of consumer studies 47 (2023) 4, pp. 1544-1560
Persistent link: https://www.econbiz.de/10014326054
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Effect of knowledge on decision making in the context of organic cotton clothing
Oh, Keunyoung; Abraham, Liza - In: International journal of consumer studies 40 (2016) 1, pp. 66-74
Persistent link: https://www.econbiz.de/10011539762