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~isPartOf:"International journal of consumer studies"
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The individual dual needs for assimilation and distictiveness as a segmentation mechanism : developing the concept among students
Katz-Navon, Tal
;
Timmor, Yaron
- In:
International journal of consumer studies
36
(
2012
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10009554403
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