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~isPartOf:"International journal of consumer studies"
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Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention?
Lee, Minsun
;
Lee, Hyun-Hwa
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 235-248
Persistent link: https://www.econbiz.de/10012808019
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