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~isPartOf:"International journal of consumer studies"
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International journal of consumer studies
International journal of advertising : the quarterly review of marketing communications
10
Psychology & marketing
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International journal of advertising : the review of marketing communications
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The journal of brand management : an international journal
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Journal of advertising : official publication of the American Academy of Advertising
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American Journal of Business
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Journal of business research : JBR
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Journal of international consumer marketing
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International journal of electronic commerce : IJEC
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Corporate reputation review : an international journal
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Cracking the code : leveraging consumer psychology to drive profitability
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Electronic word of mouth as a promotional technique : new insights from social media
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Journal of Services Marketing
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Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The interplay of culture and situational cues in consumers' brand evaluation
Sung, Yongjun
;
Choi, Sejung Marina
;
Lin, Jhih-Syuan
- In:
International journal of consumer studies
36
(
2012
)
6
,
pp. 696-701
Persistent link: https://www.econbiz.de/10009675262
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