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Emojis to conversion on social media
Mladenović, Dušan; Koštiál, Kamil; Ljepava, Nikolina; … - In: International journal of consumer studies 47 (2023) 3, pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
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Exploring and explaining older consumers' behaviour in the boom of social media
Hien Thu Bui - In: International journal of consumer studies 46 (2022) 2, pp. 601-620
Persistent link: https://www.econbiz.de/10013162333
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Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander; Phua, Joe - In: International journal of consumer studies 46 (2022) 3, pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
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Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Johnson, Benjamin K.; Rosenbaum, Judith E. - In: International journal of consumer studies 47 (2023) 3, pp. 995-1010
Persistent link: https://www.econbiz.de/10014250671
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Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha; Lawrence, Danae; Chakravarty, Anindita - In: International journal of consumer studies 47 (2023) 3, pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya; Çadırcı, Tuğçe Ozansoy - In: International journal of consumer studies 46 (2022) 5, pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985
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A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud; Zihagh, Fereshteh - In: International journal of consumer studies 46 (2022) 5, pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
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How do social media influencers inspire consumers' purchase decisions? : the mediating role of parasocial relationships
Ashraf, Arif; Hameed, Irfan; Saeed, S. Amir - In: International journal of consumer studies 47 (2023) 4, pp. 1416-1433
Persistent link: https://www.econbiz.de/10014326010
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634