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Normative influence and masstige purchase intention : facilitators, inhibitors, and the moderating effect of celebrity endorsement
Gupta, Swati
;
Sahil Raj
;
Singh, Devinder Pal
;
Amanpreet …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1189-1209
Persistent link: https://www.econbiz.de/10014250728
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