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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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With the best of intentions : a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour
Grimmer, Martin; Miles, Morgan P. - In: International journal of consumer studies 41 (2017) 1, pp. 2-10
Persistent link: https://www.econbiz.de/10011685468
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Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine; Russell-Bennett, Rebekah; Parkinson, Joy - In: International journal of consumer studies 39 (2015) 1, pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
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An assessment of organic apparel, environmental beliefs and consumer preferences via fashion innovativeness
Matthews, Delisia; Rothenberg, Lori - In: International journal of consumer studies 41 (2017) 5, pp. 526-533
Persistent link: https://www.econbiz.de/10011824401
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Promoting green buildings : do Chinese consumers care about green building enhancements?
Luo, Wen; Kanzaki, Mamoru; Matsushita, Koji - In: International journal of consumer studies 41 (2017) 5, pp. 545-557
Persistent link: https://www.econbiz.de/10011824406
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Matching audio/video app features with young user preferences : an integrated approach
Lin, Chin-Feng; Fu, Chen-Su; Wu, Chi-Yun - In: International journal of consumer studies 47 (2023) 5, pp. 1810-1823
Persistent link: https://www.econbiz.de/10014335641
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Language and thought : linguistic relativity in social marketing communication
Goel, Manvi; Sharma, Vinay; Gupta, Omprakash K. - In: International journal of consumer studies 48 (2024) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
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Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee; Kishore, Kaushal; Gokhale, Nilesh - In: International journal of consumer studies 47 (2023) 6, pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
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Preference for green packaging in consumer product choices : do consumers care?
Rokka, Joonas; Uusitalo, Liisa - In: International journal of consumer studies 32 (2008) 5, pp. 516-525
Persistent link: https://www.econbiz.de/10003764612
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Japanese consumers' use of extrinsic and intrinsic cues to mitigate risky food choices
Kim, Renee - In: International journal of consumer studies 32 (2008) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10003700953