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Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José; Antonovica, Arta; … - In: International journal of consumer studies 47 (2023) 6, pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
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Consumer attitudes and loyalty towards private brands
Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Goldsmith, … - In: International journal of consumer studies 34 (2010) 3, pp. 339-348
Persistent link: https://www.econbiz.de/10003977562
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Consumers' preferences for private and national brand food products
Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J. C. - In: International journal of consumer studies 36 (2012) 4, pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
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What's in a name? : the effect of a brand name on consumers' evaluation of fresh milk
Joubert, Johan P. R.; Poalses, Jacolize - In: International journal of consumer studies 36 (2012) 4, pp. 425-431
Persistent link: https://www.econbiz.de/10009573848
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Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness
Workman, Jane E.; Lee, Seung-hee - In: International journal of consumer studies 37 (2013) 2, pp. 206-213
Persistent link: https://www.econbiz.de/10009723223
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Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Van Dijk, Joyce; Antonides, Gerrit; Schillewaert, Niels - In: International journal of consumer studies 38 (2014) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
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Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray - In: International journal of consumer studies 46 (2022) 2, pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
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Opera participants' perceptions of brand resonance
Hall, Emma; Menzies, Jane L.; Zutshi, Ambika; Creed, Andrew - In: International journal of consumer studies 46 (2022) 3, pp. 1016-1034
Persistent link: https://www.econbiz.de/10013177054
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The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul; Gilal, Naeem Gul; Gilal, Faheem Gul; … - In: International journal of consumer studies 46 (2022) 1, pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
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The thrill of a smart purchase : does country matter?
Quinones, Myriam; Gómez-Suárez, Mónica; Yagüe … - In: International journal of consumer studies 46 (2022) 1, pp. 295-308
Persistent link: https://www.econbiz.de/10012808033