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~isPartOf:"International journal of consumer studies"
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Bias-driven marketing that instigates pledging to a crowdfunding campaign : an experimental consideration of behavioral anomalies
Panneerselvam, Theerthaana
;
Arun, Chockalingam Joe
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10013412505
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