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Implementing Customer Relationship Management (CRM) in hotel industry from organizational culture perspective : case of a chain hotel in the UK
Rahimi, Roya; Gunlu, Ebru - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 89-112
Persistent link: https://www.econbiz.de/10011435696
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Customer relationship management (people, process and technology) and organisational culture in hotels : which traits matter?
Rahimi, Roya - In: International journal of contemporary hospitality management 29 (2017) 5, pp. 1380-1402
Persistent link: https://www.econbiz.de/10011732137
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Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.; Elsotouhy, Mohamed; Aziz, Mariam Ashraf - In: International journal of contemporary hospitality management 36 (2024) 4, pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845