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~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Blázquez, Marta"
~person:"Delgado-Ballester, Elena"
~person:"Mathies, Christine"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
3
Beziehungsmarketing
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Kundenzufriedenheit
2
Relationship marketing
2
Brand image
1
Brand management
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Brick-and-mortar stores
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Consumer experience
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Customer value
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Data protection
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Datenschutz
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Distribution channel
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Einzelhandel
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Experiment
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Information technology
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Informationstechnik
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Kundenwert
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Markenführung
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Markenimage
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Market entry
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Marketing theory
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Marketingtheorie
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Markteintritt
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Online retailing
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Online-Handel
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Retail trade
1
Social Web
1
Social web
1
Vertriebsweg
1
Virtual reality
1
Virtuelle Realität
1
customer loyalty
1
e-commerce
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e-tail
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hedonic value
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hierarchical model
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Blázquez, Marta
Delgado-Ballester, Elena
Mathies, Christine
Akkan, Can
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
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2
Effect of brand associations on consumer reactions to unknown on-line brands
Delgado-Ballester, Elena
;
Hernández-Espallardo, Miguel
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 81-113
Persistent link: https://www.econbiz.de/10003698447
Saved in:
3
Fashion shopping in multichannel retail : the role of technology in enhancing the customer experience
Blázquez, Marta
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 97-116
Persistent link: https://www.econbiz.de/10010391419
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