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~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Blázquez, Marta"
~person:"Delgado-Ballester, Elena"
~subject:"Consumer behaviour"
~subject:"utilitarian value"
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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Effect of brand associations on consumer reactions to unknown on-line brands
Delgado-Ballester, Elena
;
Hernández-Espallardo, Miguel
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 81-113
Persistent link: https://www.econbiz.de/10003698447
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Fashion shopping in multichannel retail : the role of technology in enhancing the customer experience
Blázquez, Marta
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 97-116
Persistent link: https://www.econbiz.de/10010391419
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