Narrow search
Showing 1 - 5 of 5
Cover Image
Player commitment to massively multiplayer online role-playing games (MMORPGs) : an integrated model
Moon, Junghoon; Hossain, Md. Dulal; Sanders, G. L.; … - In: International journal of electronic commerce : IJEC 17 (2012/13) 4, pp. 7-38
Persistent link: https://www.econbiz.de/10009767399
Cover Image
Valuation of participation in social gaming
Kim, Kwan-soo; Yoo, Byungjoon; Kauffman, Robert J. - In: International journal of electronic commerce : IJEC 18 (2013/14) 2, pp. 11-49
Persistent link: https://www.econbiz.de/10010247644
Cover Image
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail; Liu, Yipeng; Marston, Sean R. - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Cover Image
The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang; Pei, Zhi - In: International journal of electronic commerce : IJEC 19 (2014/2015) 3, pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Cover Image
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385
Persistent link: https://www.econbiz.de/10011884539