Narrow search
Showing 1 - 10 of 37
Cover Image
Cultural, national, and industry-level differences in B2B web site design and content
Usunier, Jean-Claude; Roulin, Nicolas; Ivens, Björn Sven - In: International journal of electronic commerce : IJEC 14 (2009/10) 2, pp. 41-87
Persistent link: https://www.econbiz.de/10003928869
Cover Image
Attributes of web site usability : a study of web users with the repertory grid technique
Tung, Lai Lai; Xu, Yun; Tan, Felix B. - In: International journal of electronic commerce : IJEC 13 (2009) 4, pp. 97-126
Persistent link: https://www.econbiz.de/10003856926
Cover Image
An economic model of click fraud in publisher networks
Asdemir, Kursad; Yurtseven, Özden; Yahya, Moin A. - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Cover Image
Pay-per-action model for on-line advertising
Mahdian, Mohammad; Tomak, Kerem - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Cover Image
Characteristics of consumer search on-line : how much do we search?
Su, Bo-chiuan - In: International journal of electronic commerce : IJEC 13 (2008/09) 1, pp. 109-129
Persistent link: https://www.econbiz.de/10009523779
Cover Image
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu; Qin, Rui; Jansen, Bernard J.; Zhang, Jie; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Cover Image
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Cover Image
The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei; Dong, Xiaojing - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
Cover Image
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.; Sobel, Kate; Zhang, Mimi - In: International journal of electronic commerce : IJEC 16 (2011/12) 1, pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Cover Image
Special issue: Click fraud
Pedersen, Jan O. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003817267