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Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara; Hu, Qing; Yayla, Ali - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Cover Image
Is There an On-line Advertisers' Dilemma? A Study of Click Fraud in the Pay-Per-Click Model
Dinev, Tamara; Hu, Qing; Yayla, Ali - In: International journal of electronic commerce : IJEC 13 (2008) 2, pp. 29-60
Persistent link: https://www.econbiz.de/10008156454