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Increasing the attractiveness of mass customization : the role of complementary on-line services and range of options
Dellaert, Benedict G. C.
;
Dabholkar, Pratibha A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
3
,
pp. 43-70
Persistent link: https://www.econbiz.de/10003838274
Saved in:
2
Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options
Dellaert, Benedict
;
Dabholkar, Pratibha
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
3
,
pp. 43-70
Persistent link: https://www.econbiz.de/10008229793
Saved in:
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