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Influence of web advertising strategies, consumer goal-directedness, and consumer involvement on web advertising effectiveness
Wang, Kai; Wang, Eric T. G.; Farn, Cheng-kiang - In: International journal of electronic commerce : IJEC 13 (2009) 4, pp. 67-95
Persistent link: https://www.econbiz.de/10003856923
Cover Image
Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness
Wang, Kai; Wang, Eric; Farn, Cheng-Kiang - In: International journal of electronic commerce : IJEC 13 (2009) 4, pp. 67-96
Persistent link: https://www.econbiz.de/10008262734