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Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
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Harnessing the influence of social proof in online shopping : the effect of electronic word of mouth on sales of digital microproducts
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 16 (2011/12) 2, pp. 91-113
Persistent link: https://www.econbiz.de/10009488554
Cover Image
Can Brand Reputation Improve the Odds of Being Reviewed On-Line?
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 12 (2008) 3, pp. 11-28
Persistent link: https://www.econbiz.de/10007996093
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Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 16 (2011) 2, pp. 91-115
Persistent link: https://www.econbiz.de/10009812021