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Social media monitoring : paradigm shift in CRM
Thute, Charudatta - In: International journal of electronic customer … 7 (2013) 3/4, pp. 231-238
Persistent link: https://www.econbiz.de/10010396369
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Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
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Influence of customer relationship management on customer behaviour, a moderating role of social media in bank and financial institutions
Baral, Pramis; Shrestha, Binod Krishna - In: International journal of electronic customer … 12 (2019) 2, pp. 75-96
Persistent link: https://www.econbiz.de/10012253371
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Empowering customers in electronic health (e-health) through social customer relationship management
Mohammad Nabil Almunawar; Muhammad Anshari - In: International journal of electronic customer … 8 (2014) 1/3, pp. 87-100
Persistent link: https://www.econbiz.de/10011471147
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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
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Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
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The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; … - In: International journal of electronic customer … 12 (2019) 2, pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
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Marketing communication in the digital age : exploring the cultural historical activity theory in examining Facebook's advertising platform
Nuseir, Mohammed T.; Al-Shawabkeh, Abdallah - In: International journal of electronic customer … 12 (2019) 2, pp. 97-107
Persistent link: https://www.econbiz.de/10012253369
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Understanding electronic social customer relationship management : foundations and current major themes
Constantinides, Efthymios; Yousif, Arsham; Vries, Sjoerd de - In: International journal of electronic customer … 8 (2014) 4, pp. 180-199
Persistent link: https://www.econbiz.de/10011471313
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The impacts of value derived from Facebook interactions on political voting
Chourou, Ghada; Kbaier, Eya; Ben Amor, Nesrine; Ben … - In: International journal of electronic customer … 14 (2024) 2, pp. 158-180
Persistent link: https://www.econbiz.de/10015064321