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Linking electronic customer relationship management and customer loyalty through serial mediation of customer experience and customer satisfaction
Mokha, Anupreet Kaur; Surya, Pushpender Kumar - In: International journal of electronic customer … 14 (2024) 2, pp. 103-127
Persistent link: https://www.econbiz.de/10015064307
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Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?
Alshurideh, D. Muhammad - In: International journal of electronic customer … 12 (2019) 1, pp. 40-57
Persistent link: https://www.econbiz.de/10012253349
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The impact of knowledge management on customer relationship management : a case from the fast food industry in Jordan
Mahawrah, Fadi; Shehabat, Issa; Abu-Shanab, Emad - In: International journal of electronic customer … 10 (2016) 2/4, pp. 138-157
Persistent link: https://www.econbiz.de/10011688025
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Relationship marketing research (1983-2012) : an academic review and classification
Yadav, Brijesh Kumar; Singh, Abhijeet - In: International journal of electronic customer … 8 (2014) 4, pp. 221-250
Persistent link: https://www.econbiz.de/10011471518
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Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
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Enhancing customer loyalty in financial service through harnessing relationship marketing : the mediating effects of brand image
Pramanik, Shah Alam Kabir; Azam, Md. Shah; Rakib, Md. … - In: International journal of electronic customer … 14 (2024) 2, pp. 181-205
Persistent link: https://www.econbiz.de/10015064323
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A Critical Success Factor model for CRM implementation
Silva, Rui Vinhas da; Rahimi, Ilan Daniel's - In: International journal of electronic customer … 1 (2007/08) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10003754235
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Technology dimension of CRM : the orientation level and its impact on the business performance of SMEs in Malaysia
Bin Ismail, Hishamuddin; Talukder, Dilruba; Panni, … - In: International journal of electronic customer … 1 (2007/08) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10003754242
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Cause and effect among expected, predicted and perceived relationship quality : the case of Taiwanese life insurance companies
Chen, Tser-yieth; Chou, Yu-Ting - In: International journal of electronic customer … 1 (2007/08) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10003754259
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Design of a generic customer relationship strategy management system
Kwok, K. C. M.; Choy, King Lun; Lau, Henry; Kwock, S. K. - In: International journal of electronic customer … 1 (2007/08) 2, pp. 109-131
Persistent link: https://www.econbiz.de/10003754311