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Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
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Social media monitoring : paradigm shift in CRM
Thute, Charudatta - In: International journal of electronic customer … 7 (2013) 3/4, pp. 231-238
Persistent link: https://www.econbiz.de/10010396369
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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
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The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; … - In: International journal of electronic customer … 12 (2019) 2, pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
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Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
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Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash; Sudhahar, J. Clement - In: International journal of electronic customer … 9 (2015) 4, pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
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Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios (ed.) - 2016
Persistent link: https://www.econbiz.de/10011687984
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Marketing communication in the digital age : exploring the cultural historical activity theory in examining Facebook's advertising platform
Nuseir, Mohammed T.; Al-Shawabkeh, Abdallah - In: International journal of electronic customer … 12 (2019) 2, pp. 97-107
Persistent link: https://www.econbiz.de/10012253369
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Investigating the effective factors in users' satisfaction with social network sites
Mirmehdi, Seyyed Mehdi; Sanayei, Ali; Dolatabadi, … - In: International journal of electronic customer … 10 (2016) 2/4, pp. 179-197
Persistent link: https://www.econbiz.de/10011688034
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The study of predictors of online advertising influencing the web-based purchase intention of young consumers
Misra, Vaibhav; Dwivedi, Sunita - In: International journal of electronic customer … 14 (2023) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10014309501