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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business research : JBR"
~person:"Choi, Tsan-Ming"
~subject:"Digitale Plattform"
~subject:"Social web"
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International journal of electronic marketing and retailing : IJEMR
International journal of industrial organization
Journal of business research : JBR
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Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
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