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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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Was the economics of information approach wrong all the way? : evidence from German grocery r(E)tailing
Fedoseeva, Svetlana; Herrmann, Roland; Nickolaus, Katharina - In: Journal of business research : JBR 80 (2017), pp. 63-72
Persistent link: https://www.econbiz.de/10011771440
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E-commerce and the end of price rigidity?
Hillen, Judith; Fedoseeva, Svetlana - In: Journal of business research : JBR 125 (2021), pp. 63-73
Persistent link: https://www.econbiz.de/10012494045
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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311