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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business research : JBR"
~person:"Cuomo, Maria Teresa"
~subject:"Digitale Plattform"
~subject:"Markt"
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International journal of electronic marketing and retailing : IJEMR
International journal of industrial organization
Journal of business research : JBR
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ECONIS (ZBW)
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
2
The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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