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This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance...
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Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation -- An Assessment of the Impact of Racially Homogeneous Reference Groups on Strength of Ethnic Affiliation for Black Customers -- Initial Impressions in the Retail Buyer-Seller Dyad...
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This book focuses on issues related to entrepreneurship and SME management on the African continent by providing … personnel and environmental concerns. Entrepreneurship and SME Management Across Africa: Context, Challenges, Cases will be … -- Section IV: Commentary -- Chapter 13: Entrepreneurship and SME Management Across Africa: A perspective and a short review …
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This book represents a comprehensive state-of-the-art picture of entrepreneurship and small business management issues …
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This volume of Eurasian Studies in Business and Economics focuses on latest results from research in Banking and Finance, Accounting and Corporate Governance, Growth and Development, along with a focus on the Energy sector. The first part on Accounting and Corporate Governance features articles...
Persistent link: https://www.econbiz.de/10014019431
Entrepreneurship and Small and Medium-sized Enterprises -- Human Resources -- Management -- Marketing and Tourism. …This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME … entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework …
Persistent link: https://www.econbiz.de/10014019433
Business Environment in Transition Economies -- Entrepreneurship and Transition Experiences -- Particular Fields of … Entrepreneurship Development. …This book contributes to a better understanding of entrepreneurship in transition economies. Current literature …
Persistent link: https://www.econbiz.de/10014019798