Hills, Gerald E.; Hultman, Claes M.; Kraus, Sascha; … - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 3-18
Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new,...
