This book addresses a blend of conceptual and applied discussions on women entrepreneurs with learning experience across continents… A good read for managers and researchers. —Angappa Gunasekaran, Director and Professor, School of Business Administration, Penn State Harrisburg, PA A woman...

1. Understanding Start-Up Enterprises -- 2. Entrepreneurial Evolution at the Bottom of the Pyramid -- 3. Epistemological Endorsement to Small Enterprises and Markets -- 4. Cognitive Determinants of Entrepreneurial Leadership -- 5. Market Orientation and Performance of Micro-Enterprises -- 6....