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~isPartOf:"International journal of event and festival management"
~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
~isPartOf:"Universia business review : UBR"
~person:"Bruwer, Johan"
~person:"Gruca, Thomas S."
~person:"Usman, Osly"
~person:"Verhoef, Peter C."
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International journal of event and festival management
Marketing accountability for marketing and non-marketing outcomes
Universia business review : UBR
ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
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Asia Pacific journal of marketing and logistics
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Journal of retailing and consumer services
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International journal of wine business research : IJWBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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International journal of hospitality management
2
Journal of interactive marketing
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The international review of retail, distribution and consumer research
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Agrekon
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EFFECT OF CUSTOMER TRUST, USE EASY AND INFORMATION QUALITY ON PURCHASE DECISIONS ON LAZADA E-COMMECE
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Econometric Institute research papers
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European journal of marketing : EJM
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European journal of operational research : EJOR
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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International journal of management reviews : IJMR
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Inventi impact: service sector
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of food products marketing
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing : JIFAM
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MSI reports : working paper series
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Research series / Erasmus Universiteit Rotterdam
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ECONIS (ZBW)
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1
Service performance quality evaluation and satisfaction in a USA wine festivalscape : buying behavioural effects
Bruwer, Johan
;
Kelley, Kathleen
- In:
International journal of event and festival management
6
(
2015
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10011298053
Saved in:
2
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
3
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
4
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
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