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~isPartOf:"International journal of event and festival management"
~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
~person:"Bruwer, Johan"
~person:"Krolikowska, Ewa"
~person:"Usman, Osly"
~person:"Verhoef, Peter C."
~subject:"Performance-Messung"
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International journal of event and festival management
Marketing accountability for marketing and non-marketing outcomes
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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