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Market research
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International journal of forecasting
SpringerLink / Bücher
227
Journal of marketing research : JMR
175
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
92
Springer eBook Collection
74
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Springer eBook Collection / Business and Management
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
45
Industrial marketing management : the international journal for industrial and high-tech firms
44
International journal of market research
42
Journal of marketing management : MM
42
Edward Elgar E-Book Archive
38
Research
38
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36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
32
Journal of consumer behaviour : an international research review
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
28
The marketing review
28
Premier reference source
26
Journal of advertising research
25
SAGE library in marketing
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of retailing and consumer services
20
Legends in marketing
20
Market research handbook
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Always learning
19
Conjoint measurement : methods and applications
19
European journal of marketing : EJM
19
Fundamentals of marketing research ; Vol. 2
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Gabler Edition Wissenschaft
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The handbook of marketing research : uses, misuses, and future advances
19
Edition Wissenschaft Apprimus
18
Foundations and trends in marketing : FTMKT
18
Management for Professionals
18
Sage library in marketing
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ECONIS (ZBW)
27
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1
Empirical evidence on individual, group and shrinkage seasonal indices
Chen, Huijing
;
Boylan, John E.
- In:
International journal of forecasting
24
(
2008
)
3
,
pp. 525-534
Persistent link: https://www.econbiz.de/10003764147
Saved in:
2
When do purchase intentions predict sales?
Morwitz, Vicki G.
;
Steckel, Joel H.
;
Gupta, Alok
- In:
International journal of forecasting
23
(
2007
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10003567873
Saved in:
3
Providing support for the use of analogies in demand forecasting tasks
Lee, Wing Yee
;
Goodwin, Paul
;
Fildes, Robert
; …
- In:
International journal of forecasting
23
(
2007
)
3
,
pp. 377-390
Persistent link: https://www.econbiz.de/10003567884
Saved in:
4
Organizational factors in sales forecasting management
Davis, Donna F.
;
Mentzer, John T.
- In:
International journal of forecasting
23
(
2007
)
3
,
pp. 475-495
Persistent link: https://www.econbiz.de/10003568060
Saved in:
5
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
Saved in:
6
Aggregate diffusion forecasting models in marketing : a critical review
Parker, Philip M.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 353-380
Persistent link: https://www.econbiz.de/10001172397
Saved in:
7
Predicting advertising expenditures using intention surveys
Alsem, Karel Jan
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 327-337
Persistent link: https://www.econbiz.de/10001172399
Saved in:
8
Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
Saved in:
9
Forecasting market shares with disaggregate or pooled data : a comparison of attraction models
Chen, Youhua
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 263-276
Persistent link: https://www.econbiz.de/10001172405
Saved in:
10
Comparing the predictive performance of a neural network model with some traditional market response models
Ghose Dasgupta, Chanda
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 235-244
Persistent link: https://www.econbiz.de/10001172407
Saved in:
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