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The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing; Zhang, Lu; Wei, Wei - In: International journal of hospitality management 94 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
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Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Sreejesh, S. - In: International journal of hospitality management 94 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji; King, Ceridwyn; Lu, Lu - In: International journal of hospitality management 93 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
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How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Chang, Kuo-Chien; Cheng, Yi-Sung - In: International journal of hospitality management 115 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014487569
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Strategic application of events
Crowther, Phil - In: International journal of hospitality management 29 (2010) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10003971413
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon; Lee, Choong-Ki; Back, Ki-Joon; Schmitt, Achim - In: International journal of hospitality management 81 (2019), pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
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Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea - In: International journal of hospitality management 88 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of hospitality management 80 (2019), pp. 13-24
Persistent link: https://www.econbiz.de/10012058600