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Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Chua, Bee-Lia - In: International journal of hospitality management 72 (2018), pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
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Do coffee chains have strategic superiority? : an examination of the intra-regional and size strategies of coffee chains
Park, Kwangmin; Jang, Soocheong - In: International journal of hospitality management 105 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013363248
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Hospitality and tourism development through coffee shop experiences in a leading coffee-producing nation
Oanh Thi Kim Vu; Alonso, Abel Duarte; Martens, Wil; Lan … - In: International journal of hospitality management 106 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013383276
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Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan; Choe, Yunseon; Song, Hak-jun - In: International journal of hospitality management 108 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013482336