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Advertising
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International journal of industrial organization
Journal of advertising research
240
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
218
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
175
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Journal of marketing
104
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Journal of promotion management : JPM
82
Kom / Kommission der Europäischen Gemeinschaften
78
Journal of historical research in marketing
75
European journal of operational research : EJOR
73
European journal of marketing : EJM
71
NBER working paper series
71
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
64
SpringerLink / Bücher
62
NBER Working Paper
61
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
61
International journal of internet marketing and advertising : IJIMA
60
Working paper / National Bureau of Economic Research, Inc.
59
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
Psychology & marketing
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
48
Journal of consumer affairs : official publication of the American Council on Consumer Interests
47
World Bank E-Library Archive
47
Journal of current issues and research in advertising
46
Other Financial Accountability Study
45
Marketing : ZFP ; journal of research and management
43
Review of industrial organization : RIO
41
Zeitschrift für Verbraucherpolitik : ZVP
41
American journal of agricultural economics
40
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ECONIS (ZBW)
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1
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
2
Antitrust in the Reagan administration : a report from the belly of the beast
Tollison, Robert D.
- In:
International journal of industrial organization
1
(
1983
)
2
,
pp. 211-221
Persistent link: https://www.econbiz.de/10002908406
Saved in:
3
Consumer inference and the regulation of consumer information
Schmeiser, Steven
- In:
International journal of industrial organization
37
(
2014
),
pp. 192-200
Persistent link: https://www.econbiz.de/10011292553
Saved in:
4
Consumer privacy in oligopolistic markets : winners, losers, and welfare
Taylor, Curtis R.
;
Wagman, Liad
- In:
International journal of industrial organization
34
(
2014
),
pp. 80-84
Persistent link: https://www.econbiz.de/10011292593
Saved in:
5
Curbing obfuscation : empower consumers or regulate firms?
Gu, Yiquan
;
Wenzel, Tobias
- In:
International journal of industrial organization
70
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012586653
Saved in:
6
The impact of consumer protection in the digital age : evidence from the European Union
Rösner, Anja
;
Haucap, Justus
;
Heimeshoff, Ulrich
- In:
International journal of industrial organization
73
(
2020
),
pp. 1-36
Persistent link: https://www.econbiz.de/10012586843
Saved in:
7
Market regulation of voluntary add-on contracts
Michel, Christian
- In:
International journal of industrial organization
54
(
2017
),
pp. 239-268
Persistent link: https://www.econbiz.de/10011804773
Saved in:
8
Surfing incognito : welfare effects of anonymous shopping
Lagerlöf, Johan
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014280026
Saved in:
9
Segmentation, advertising and prices
Galeotti, Andrea
;
Moraga-González, José Luis
- In:
International journal of industrial organization
26
(
2008
)
5
,
pp. 1106-1119
Persistent link: https://www.econbiz.de/10003763950
Saved in:
10
Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets
Kaiser, Ulrich
;
Song, Minjae
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
Saved in:
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