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The interaction of intuition and rationality during escalated NPD decisions : an investigation of decision-makers’ affective states
Röth, Tobias; Spieth, Patrick; Joachim, Verena - In: International journal of innovation management 24 (2020) 4, pp. 2050033-1-2050033-31
Persistent link: https://www.econbiz.de/10012252113