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Understanding consumers' predispositions toward new technological products : taxonomy and implications for adoption behaviour
Stock-Homburg, Ruth; Schulz, Christian - In: International journal of innovation management 19 (2015) 5, pp. 1550056-1-30
Persistent link: https://www.econbiz.de/10011422511
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Exploring the product innovation outcomes of corporate culture and executive leadership
Stock-Homburg, Ruth; Schnarr, Nils Lennart - In: International journal of innovation management 20 (2016) 1, pp. 1650009-1-33
Persistent link: https://www.econbiz.de/10011472619
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Strategic givens in new product development : understanding curvilinear effects on new product performance
Tacharias, Nicolas A.; Stock-Homburg, Ruth; Im, Subin - In: International journal of innovation management 21 (2017) 1, pp. 1750010-1-31
Persistent link: https://www.econbiz.de/10011672020