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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Consumer behaviour"
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Virtuelle Stimuli für Kundente...
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Consumer behaviour
Beziehungsmarketing
180
Relationship marketing
180
Konsumentenverhalten
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Customer satisfaction
81
Kundenzufriedenheit
81
Dienstleistungsqualität
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Han, Heesup
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International journal of internet marketing and advertising : IJIMA
Journal of hospitality marketing & management
Journal of retailing and consumer services
505
Journal of business research : JBR
424
SpringerLink / Bücher
198
International journal of hospitality management
166
The journal of services marketing
117
The journal of product & brand management
106
Psychology & marketing
93
The journal of brand management : an international journal
89
Cogent business & management
84
Journal of the Academy of Marketing Science
81
Gabler Edition Wissenschaft
77
Asia Pacific journal of marketing and logistics
75
Journal of strategic marketing
72
Journal of travel and tourism marketing
71
International journal of contemporary hospitality management
70
Journal of retailing
69
Journal of marketing
65
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
60
Marketing intelligence & planning
59
The international review of retail, distribution and consumer research
59
Technological forecasting & social change : an international journal
58
Journal of service management
56
International journal of retail & distribution management
53
Research
53
Tourism management : research, policies, practice
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
European journal of marketing : EJM
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of service research : JSR
50
International journal of retail and distribution management
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Services marketing quarterly
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
International journal of consumer studies
42
International journal of electronic marketing and retailing : IJEMR
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
42
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ECONIS (ZBW)
125
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1
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
2
Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald
;
Heinrich, Daniel
;
Campbell, …
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
Saved in:
3
Understanding the role of gratitude in building quality relationships
Jin, Naehyun Paul
;
Line, Nathaniel D.
;
Yoon, Donghwan
- In:
Journal of hospitality marketing & management
27
(
2018
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011880442
Saved in:
4
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
5
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6
Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry
Narteh, Bedman
;
Agbemabiese, George Cudjoe
;
Kodua, Prince
; …
- In:
Journal of hospitality marketing & management
22
(
2013
)
3/4
,
pp. 407-436
Persistent link: https://www.econbiz.de/10009767983
Saved in:
7
Invisible and intangible, but undeniable : role of ambient conditions in building hotel guests' loyalty
Suh, Myoungsun
;
Moon, Hyoungeun
;
Han, Heesup
;
Ham, Sunny
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 727-753
Persistent link: https://www.econbiz.de/10011433684
Saved in:
8
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
9
Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10011497551
Saved in:
10
Expectations-to-value : connecting customers with business offerings
Hamilton, John R.
;
Tee, Singwhat
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011497559
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