Narrow search
Showing 1 - 10 of 140
Cover Image
The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.; Stremersch, Stefan - In: Journal of marketing 73 (2009) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
Cover Image
Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
Zhu, Feng; Zhang, Xiaoquan Michael - In: Journal of marketing 74 (2010) 2, pp. 133-148
Persistent link: https://www.econbiz.de/10003995133
Cover Image
Multihoming in two-sided markets : an empirical inquiry in the video game console industry
Landsman, Vardit; Stremersch, Stefan - In: Journal of marketing 75 (2011) 6, pp. 39-54
Persistent link: https://www.econbiz.de/10009384674
Cover Image
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.; Gretz, Richard T.; Houston, Mark B.; … - In: Journal of marketing 86 (2022) 3, pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Cover Image
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya - In: International journal of internet marketing and … 14 (2020) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
Cover Image
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika; Sreejesh, S. - In: International journal of internet marketing and … 10 (2016) 3, pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Cover Image
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho; Rishika, Rishika; Janakiraman, Ramkumar; … - In: Journal of marketing 82 (2018) 1, pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Cover Image
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay; George, Jossy P.; Godwin, Benny J. - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Cover Image
The remembering and forgetting of advertising
Zielske, Hubert A. - In: Journal of marketing 23 (1959), pp. 239-243
Persistent link: https://www.econbiz.de/10003713860
Cover Image
How international can European advertising be?
Elinder, Erik - In: Journal of marketing 29 (1965) 2, pp. 7-11
Persistent link: https://www.econbiz.de/10002118080