//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Firat, A. Fuat"
~person:"Jaitly, Rahul Chander"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Staat in Augenhöhe? Durch...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Beziehungsmarketing
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Social Web
2
Social web
2
Advertising
1
Advertising effects
1
Innovation
1
Internet marketing
1
New product development
1
Online-Marketing
1
Produktentwicklung
1
VBC
1
Virtual reality
1
Virtuelle Realität
1
Werbewirkung
1
Werbung
1
advertising strategies
1
brand attachment
1
brand awareness
1
brand community
1
crowdsourcing
1
customer engagement
1
marvel comics
1
product innovation
1
social media advertising
1
social media influencers
1
virtual brand community
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Firat, A. Fuat
Jaitly, Rahul Chander
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Barretta, Paul G.
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Enginkaya, Ebru
1
Gammoh, Bashar S.
1
Garg, Prerna
1
Gautam, Omvir
1
Guerreiro, Robson Coelho
1
Gupta, Amit
1
Gursimranjit Singh
1
Heidari, Setareh
1
Jaggi, Shamily
1
Jansen, Bernard J.
1
Joshi, Richa
1
Kamboj, Shampy
1
Mathupayas Thongmak
1
Mattila, Anna S.
1
Mohseni, Mohammad Zia
1
Muhammad Shahar Jusoh
1
Nargesi, Somaye
1
Nasiri, Sepideh
1
Nim, Dheeraj
1
Ordanini, Andrea
1
Paltsoglou, Symeon
1
Pham, Phuoc H. M.
1
Preeda Srinaruewan
1
Rahmani, Donya
1
Riasi, Arash
1
Rubera, Gaia
1
Santi, Pedro Victor de
1
Srivastava, Vibhava
1
Syahida Abd Aziz
1
Titkanloo, Saeed Jafari
1
Weeraporn Supotthamjaree
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
2
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->